Value Statement

As a first-generation Mexican American, I am passionate about using photography as a tool for representation, connection, and empowerment. I believe that powerful visuals have the ability to preserve legacy, amplify unheard voices, and tell stories that drive meaningful change. With an eye for both artistry and authenticity, I bring a thoughtful, purpose-driven approach to every project—creating imagery that resonates with communities, honors lived experiences, and inspires future generations.

Background

Raised by immigrant parents, I grew up with the values of resilience, hard work, and purpose—principles that continue to shape my identity and creative vision. As a Mexican American photographer, I strive to capture stories that reflect the depth, dignity, and diversity of the communities I represent. My background in marketing and social media enhances my ability to craft intentional and emotionally resonant visuals that connect with wide audiences and elevate underrepresented voices.
Photography, for me, is more than a craft—it's a means to create access, preserve culture, and build bridges between people and places. Whether documenting milestones, community events, or everyday moments, I approach my work with care, cultural sensitivity, and a commitment to storytelling that uplifts and inspires. Above all, I aim to use my lens to create space for future generations to see themselves fully represented—with pride, power, and possibility.

Education

IMD

Interactive Media Design

Sept. 2020 - June 2022

MCS

Media & Communication Studies
Sept. 2020 - Aug. 2022

M of Comm

Master of Communication - Digital Media

Sept. 2022 - Present

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Let's connect!
jestrada9876@gmail.com