DGO Green Landscaping is a landscaping company that dedicated to more than just landscaping. The project consists of a carousel, a story, and fresh photographs for the client website.
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DGO Green Landscaping is a landscaping company that dedicated to more than just landscaping – we’re here to transform your outdoor spaces into places of beauty and inspiration.
DGO Green Landscaping reached out to capture photographs of a recent built deck project, produce the content that will be published on social media platforms like Instagram and have fresh images for usage in the business website.
Since most of the audience is sustained in social media platforms like Instagram, the content must be adequate to what’s the norm in the Instagram world of Landscaping. The common publications that competitors post are images that include a [before state] of the work and an [after state] once the work is finished.
To stand out from competitors, being focused on the final results is what can make this post bring more engagement, produce a story using imagery, and obtain a new form of taste for the type of content commonly constructed.
Prior to having the photography session, the client provided an image of the completed deck. This opportunity allowed me to fully understand the whole context of what was built, how I should navigate with the surrounding environment, and lastly how to execute accordingly with my settings. The client was also favoring showcasing details, especially within the deck and from a far to capture the whole project.
Choosing the Portrait aspects for the posting was perfect because it allows for more vertical space, thus showcasing more detail in the imagery. When capturing the photographs, it was necessary to capture the project in both vertical and horizontal formats. Vertical was meant to capture the details, while the horizontal would cover the broader perspective of the deck. These choices satisfied the client's needs for how the coverage of the project should unfold when posted.
Color was a huge indicator of how the images should stand out. Since landscaping usually resembles the color green, it was clear that the green color had to stand out to match the environment and the consistency of the client's business.
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Carousels are popular in the Instagram world so by having taken plenty of photos, I was able to successfully create a story behind the images. The production created for this project was a carousel for publication, a Story upload to highlight specific areas of the deck and a fresh menu of photographs that the client can utilized for their website.
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